For Starting any Unusual thing at the beginning level makes you some trouble. But After that, it becomes so easy. So I want to share some of the useful things for you guys that will help you to launch your eCommerce Store in just a Few minutes. It won’t be perfect, but it’ll be exactly what you need to get going.
I joined myself, looked for wholesalers, slight my marketing budget need, developed a great looking store, manually added millennial of products, and never made a sale. Today, after just trading my eCommerce project with $3M annual sales and 7 eCommerce stores in my CV, I find out what I did wrong and found a way to mess it.
I did what better people do — I robust too much on creating a huge looking store instead of indeed trying to make a sale.
People think that if you are fire an eCommerce work that you should do it the hard way. They think that you enjoy never launch a poorly advanced store, or that you should try to land a big deal with a wholesaler long before preparing any actual sales.
But what I have begun is that it’s much more beneficial to learn and create onward the way. Your first step is to easily create your store. Once your store is up and functioning you can explore ad offensive and logo picture at a later time.
As Truly said:
Get going, get better.
Set Up a Store (~5 minutes)
1. Choose a Name
Choosing a name shouldn’t be a huge interest right now. Think of something odd and simple. For my women’s clothing shop I came up with: Forest Store, Hill Hill Store, MarsIn1999. I recommend adding ‘store’ or ‘shop’ because you will use to find an available internet address (domain), and it’s simpler to find an available one when there are any words in the name.
2. Create a Shopify Account
In the decayed days, you had to get a server, upload an eCommerce system to it, appoint someone to change it confer to your needs, and pay to preserve it. It was expensive, time consuming, and the concluding result was still a slow and worthless website.
Thankfully, Shopify and other different software have reduced the process. You can create your store in just a few clicks and all of the server setup and preservation is taken care of for you.
Go to Shopify.com, click ‘start your free trial’, enter your store name, and create your shop.
Your store is now ready!
3. Fine Tune Your Settings
3.1. Add Your Payment Option
Add your PayPal email address under the Shopify Settings, Payments Section. Later, you can change, remove, or add additional payment options.
If you don’t have a PayPal account, registration at PayPal.com will take about 5 minutes.
3.2. Generate Required protocol
Shopify offers a handy tool for developer terms and conditions, standard privacy and return policies. Just go to Shopify Settings, Checkout, and scroll down to the Refund, Privacy, and TOS account section to generate each policy sample.
3.3. Free Shipping Rate
The sourcing tool I will favor to you will offer most of the work with a free delivery option. So I prefer adding a free shipping rate for all of your disposal as well. Go to Shopify Settings, Shipping, and delete all shipping zones that are non-international, and edit the universal zone rate to Free.
Shopify grants you to sell your products across multiple channels like Online Store, Facebook Store, Brick, and Mortar store, etc. We want to create an online store now. Go to Shopify Settings, Sales Channels and add Online Store as your sales channel.
3.5. Buy a Domain (Optional)
Purchasing a domain is optional. Currently, your URL see like [storename].myshopify.com. But you could want to shift it so it will look more normal:[storename].com. You don’t have to do this right away, and there will be an outlay (about $13 per year). You can set this up next once you resolve if you want to devote further money into your business.
It is great to note, however, that a custom internet address gives social accountability when you start advertising your site, which can speed your sales significantly. To buy a domain, go to Shopify Online Store, Domains Section, and click Buy New Domain.
P.S. You’ll need to confirm the domain before it starts working. The confirmation letter is in your email inbox.
Add Products and Categories (~10 minutes)
A classic eCommerce model can work like this: first you buy several hundred products, wait for them to be delivered, store them in your garage or a small warehouse, and when anyone places an order you ship them to your customer.
This traditional model works well for bigger companies, but for new companies, this model can have additional costs (storage space), risks (unsold stock), and irritating (not having a popular item in stock and ready to ship).There is a different to this model: the drop shipping model. Dropshipping grants you to save time and money by acquiring a product only after you sell it in your store.
You simply add commodity to your store, and when an item sells, you pay the limited who then ships it precisely to your customer. There is no want to pay for extra storage space and no need to worry about what to do with the unsold stock.
We’ll focus only on drop shipping because the other option requires extra capital, time, and effort. There are two ways to obtain dropshipped products for your store:
- Contact wholesalers and land a dropshipping deal. You will soon get that it is hard to find a good supplier who provides dropship services. If you find a group, they will usually only do field with an established, profitable business. This is not the best choice for a startup business.
- Use sourcing tools and apps. You relate your store with the app (see recommendation below) and import products slightly from a dropshipped products database within minutes.
There are several dropshipping apps, but I would suggest downloading the free trial from Ali Importer. Ali Importer is an app that allows you to import dropshipped products from AliExpress to your store within minutes. Items gone in your store will be shipped directly to your Buyers in just a few clicks. AliExpress offers a wide variety of items at very low prices, which is why it is a normal partner in the beginning when you launch your store.
Here’s how we’ll use it:
Product categories are called selection on Shopify. I’ll be selling women’s garments so my collections will be (from top to the bottom): Hats, Shirts, Jackets, T-Shirts, Hoodies, Pants, and Accessories. Just go to Products, Collections, Add New Collection, and then enter your collection name and select your selection conditions.
2. Install Ali Importer App and Add Products
Adding products with Ali Importer is simple. There are several various import methods, but the quick way to do this is to go to the Ali Importer Featured Categories page and import entire product list categories.
The video below shows me installing the operation from the Shopify App Store and importing a featured category of women’s clothing
Alternatively, you may just use the in-app search and taken products individually, one by one.
Add Content (~5 minutes)
Content is extremely important. This is an area that you should focus on and spend more time on in the future. However, the following sections should be enough to start with: About Us, Terms and Conditions, Privacy and Returns Policy, Shipping & Delivery Information, Track Your Order link and Contact Us.
To create a page, go to Shopify Online Store, Pages, and click Add Page.
1. About Us
This page eventually needs to be unique, but this will catch quite a bit of time. In the meantime, copy and paste one of the pre-generated ‘About Us’ pages from the list below and edit it to costume your store later.
2. Shipping & Delivery Information
Most of the sellers on Ali Importer have very same delivery prices and timeframes, so it is good to copy and paste this regulated shipping & delivery page.
3. Terms & Conditions and Policies
You may remember that these pages brought about during the first step of this tutorial. Simply copy them from your settings page and paste into separate articles.
4. Contact Us
Keeping in close contact with your customers is very important. Make sure you place a clearly visible ‘Contact Us’ link on your store. To create a contact page, click the Add New Page button and change the page template to contact.
You can add any social media link to follow on that page, email id etc..
Design Your Store (~10 minutes)
Shopify automatically assigns a default theme to your store and it earlier looks great, so you do not want to change this unless you want to spend the time to personalize it. A customized site can help upgrade your brand, but it is not basic to do that when first fire the store.
Go to the Shopify Online Store, Navigation section, select edit ‘Main Menu’ card, and list all your collections there.
2. Upload Main Banner
You can create a cool looking banner in just a few minutes. Google ‘banner editing tools’ or click here:Canva.com. Select banner dimensions (1200x360px), upload an image of one of your products, select background, insert a few lines of text, add a ‘Buy Now’ button, and you’re finished.
You can now insert this foremost into your store by going to Online Store, Themes, Customize Theme, and editing Homepage Slideshow.
3. Editing Featured Products
Don’t exit the Customize Theme section and prime to Home page and then Home page — featured collection subpart. There you can select which items to show under the main banner.
4. Setting Up Your Footer
You can find Footer Settings in Online Store, Themes Section, Customize Theme page, and Footer Settings. There you may settle an issue what you want to see in your footer menu. I commonly hide ‘Latest News column’, because we don’t have any news yet.
Now go to Online Store, Navigation section, select Footer Menu, and list all the articles you created before: