How to Craft Your 300-Second Elevator Pitch or Networking Introduction
Making the sale is all about how you structure your pitch. How do you introduce yourself? What information do you present in the first ten seconds? How do you finish? Executive coach and public speaker Kathy McAfee explains how to properly construct an elevator pitch to maximize your time efficiency. McAfee argues that while showing excitement for your product is important, it’s paramount to show restraint and tease the audience into wanting more. Once you get into the conversation with the audience, McAfee shows how to keep potential investors interested without letting them dominate the discussion.
Drive: The Surprising Truth About What Motivates Us
How can you hire highly skilled workers, persuade them to work for free, and then release your product to the masses for free? It’s not impossible; in fact, several active companies such as Linux and Wikipedia has accomplished this feat.
In this video, the Royal Society for the encouragement of Arts, Manufactures, and Commerce gives a comprehensive animated seminar on what motivates workers to work, and how to take advantage of that as a business. This video, which is animated entirely on a whiteboard, is extremely valuable, especially for those marketing and sales professionals. The animation is clean, clever, and imaginative, and illustrates the various studies and research used in this piece extremely well.
Developing the CEO Within You
This YouTube video seeks to help aspiring executives prepare themselves to be strong CEO candidates in the future. Professor Joseph Bower from the Harvard Business School believes anyone hoping to hold a corner office someday should be able to ask serious questions and answer them objectively about their own work and the work produced by the company. Becoming a CEO is all about constantly learning and improving oneself and later, others to establish a true role within a company, instead of merely being a placeholder. Bower also recommends that CEOs-in-training takes an interdisciplinary approach to networking, thus promoting innovation within the company.
Muhammad Yunus: The Social Business Model
Bangladeshi economist Muhammad Yunus runs one of the few socially responsible banks in the world: Grameen Bank, which provides small loans to poor people and entrepreneurs with no collateral to help them become financially self-sufficient. Yunus, who also serves on the UN Foundation’s board of directors, describes how he created his social business model, and how others can create benevolent businesses of their own. Socially responsible businesses succeed because their bottom lines focus on others, rather than on profit alone Yunus believes this creates an incredible opportunity for start-ups in many destitute sectors, such as healthcare. “Should we leave everything to the decisions of the profit maximizers, so that their benefit is what decides the world?”
Energizing Office Yoga
A number of recent studies have revealed that sitting is worse for you than previously thought. Too much sitting at the desk causes low blood circulation, lower metabolism, and an increased risk for heart disease. Apart from offices with built-in gyms and exercise rooms, workers have few ways to get their blood pumping during the day. This video offers several ways workers can quietly exercise within their limited desk area.
The 10-minute offers a diversity yoga stretches built for office workers, and while some movements may be embarrassing, these invigorating exercises will make office workers more balanced, energetic, and effective throughout the day.
Can a “Green” Business Also Be a Profitable One?
While “going green” has been popular over the last decade, many businesses are still reluctant to switch over, fearing the cost of installing these systems outweighs the benefits. One YouTube video featuring Gary Hirshberg, president, and CEO of organic food company Stonyfield Farm, explains how a business can go green and become environmentally responsible while still being profitable. Since going green 18 years ago, Hirshberg reports that Stonyfield Farm has grown over 24 percent annually the rest of the organic food industry, meanwhile, is only growing four percent annually. Hirshberg believes non-renewable energy is the most inflationary cost in society and explains why every project presents an opportunity to practice sustainability and make a difference.
Seth Godin: Ideas That Spread, Win
In an address to the Greater Baltimore Technology Council in 2006, author, entrepreneur, and marketing expert Seth Godin summed up the importance of marketing with a very simple phrase: “Ideas that spread, win.” Godin cites how one of the greatest inventions of all time, sliced bread, wouldn’t be anywhere without marketing. In fact, for about 17 years after it was invented, no one bought sliced bread. There was no market for it, and people didn’t know why they would need sliced bread. It took another company, the Taggart Baking Company in Indianapolis, to market the style and make it popular. Taggart’s original creation, Wonder Bread, is now produced by three separate companies in three different countries.
The Best Business Advice on Donny Deutsch Show From the CEO
Before ending in December 2008, CNBC’s talk show “The Big Idea with Donny Deutsch” welcomed in successful businessmen and women to discuss their histories and philosophies, providing great advice for would-be entrepreneurs across the country. In 2006, Deutsch sat down with CEO of Sketchers Robert Greenberg to discuss what distinguishes successful businesses from unsuccessful ventures. Greenberg’s answer? Persistence. “If you start down any road, there’s always going to be a left or right turn. You just can’t see it from the starting line,” Greenberg says. “Just don’t ever stop trying.”
Steve Jobs 2005 Stanford Commencement Address
College graduation ceremonies are always filled with inspiring words, especially for those students about to enter the professional world. In 2005, Stanford managed to wrangle Apple and Pixar CEO Steve Jobs, one of the most successful and innovative businessmen of all time, who offered three stories to the graduating student body.
Jobs retells why he dropped out of college, how he got fired from his own company, and how he dealt with his diagnosis of pancreatic cancer. The common thread linking these stories is the ability to overcome the odds and persevere at the lowest moments in life, a great and encouraging lesson for any struggling business owner.