Due to data that reveals its increasing levels of usage, Python may be the fastest growing programming language according to an ADT Magazine report. It’s a great language to use, especially if you want to improve your website’s SEO rankings. Python’s appeal stems from the fact that it’s easy to learn and is ideal for general application programming, data science, and machine learning. Since it is broadly used, it is commonly supported by different major operating systems and platforms.
With Python, you can also develop tools that can optimize your website for better indexing. Here are some of the ways Python helps in boosting your SEO:
Broken Link Checkers
Having broken links in your website affects your SEO rankings which is why it’s important to check all your links daily. You can run an automated script that will crawl your website and return whatever broken links it has so that you can edit them.
First Site Guide recommends three methods in checking for broken links: one, if your website is in WordPress, you can already install a Broken Links Checker plugin, which will really help your website should you need to improve your code; two, you can do it manually, and is recommended if your website features only one or two pages; three, you can search for free online tools that can check your links for you.
Control Search Engine Crawlers
The purpose of search engine crawlers are to scour the Internet and collect information in a methodical fashion. Your SEO rankings can be improved if you know how to properly control your web crawlers.
There are three common robots to keep in mind in terms of improving SEO rank: meta robots, robots.txt, and nonfollow robots. These robots are responsible for telling crawlers what data to access and what to ignore. Therefore, you should pay attention to the way you control them and make sure you are not blocking them from reaching any content you want to appear in ranks for.
Calculate Keyword Growth
While Google Trends is a decent tool for determining the growth of a keyword, it doesn’t provide an API for bulk research. Fortunately, this can be easily solved using a Python script. This is useful if you don’t like manually checking each keyword on Google Trends. With the script, you can study the state of all the keywords associated with your website at a glance.
Site speed, which is a determining factor for SEO, is widely affected by the amount of images displayed on your website. If your images are optimized, it makes your site load faster, keeping your visitors happy.
You can make use of several tools in Python to make your images load faster. For example, Pillow, which is a fork of the Python Imaging Library, can be used in a script to automatically resize an image to a specified resolution. You can also run a code that will resize an image and keep its aspect ratio by using thumbnails. Pillow supports different formats such as PNG, JPEG, PPM, GIF, TIFF and BMP.
Automate URL Categorization
Having a well-defined site structure is important for good SEO rankings, that’s why you should check if your page categorizations are organized. Ayima points out that Python is great for page categorizations because it can use custom filters over your URL list and chain them together. It saves you time as well, because you can re-run the script to reproduce the results.
To get an overview of your site structure, you can also run an automated algorithm to peel back your site layers. This lets you understand your layout and distribution of your pages at a glance.
If you’re looking for other ways to improve SEO, you can check out ‘I’m Programmer’s SEO Best Practices for Web Designers’.