Videos have quickly become the most popular form of content on social media, and an increasing number of brands and businesses are relying on them as a form of content. While uploading videos to social media tends to be relatively straightforward, it is important that you make sure your videos are in the right format beforehand so that they are displayed properly.
Uploading videos in the right format (and video settings) can make a world of difference in terms of how they eventually appear on your social media feed. Additionally, while many social media platforms will convert certain formats to match their internal requirements, there are still those that will not and may prevent uploads that don’t follow their guidelines.
At the end of the day if you want to convert videos to the right format for social media, there are a few areas you should consider:
Format and codec
The most widely used format and codec for social media is MP4 with a H.264 codec, so it is normally the option that you should go with. That being said you should check
the recommended settings provided by the social media platform that you’re using, to make sure that it is acceptable.
Resolution and aspect ratio
Generally, most social media platforms use standard HD resolutions such as 480p, 720p, 1080p – all of which use a 16:9 aspect ratio. However there are some platforms that display square videos with a 1:1 aspect ratio, and if you intend for your video to be displayed in that manner you may want to adjust the resolution and aspect ratio so that it doesn’t have any black bars around it.
Framerate and bitrate
Some social media platforms have certain conditions that apply to the framerate and bitrate, and if so these should be listed under their recommended settings. Typically a framerate of 30 and bitrate of 8 Mbps are good numbers to shoot for – though it always is best to check and be sure.
If you look into all these areas you should know exactly what sort of format and video settings to use when encoding your video. Once you know that you can move on to the easy part: Converting the video itself.
To quickly convert your video into exactly the format that you require, you should use Movavi Video Converter. All you need to do is launch it, add the video, select the format, and set up any other settings that you need to. If you want you can use its built-in presets that encompass most social media platforms and will automatically use the optimal format and video settings when selected.
On top of converting your videos, you can use Movavi Video Converter to switch the formats of your audio and image files, compress videos, and edit them in various ways. Simply put it is a nifty utility to have around and will help you to prepare your media files before uploading them to social media.