Wednesday, October 27, 2021

    Is AI Taking Over the Design Industry?

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    We are living in a fascinating time in history as new technologies like machine learning and artificial intelligence are now maturing and changing the world for the better. Thanks to the technological advancements, we are building smarter robots, teaching cars how to drive on their own, and meeting the growing demand for quality customer support through chatbots that are more reliable and cheaper than human customer executives. However, this massive paradigm shift has also got the salaried professionals and service providers worried that technologies like AI may take their jobs. So, today we ask the question- how worried should they really be if they are in the design industry? Let’s find out.

    AI in Design Industry and its Impact

    Today is a good time for investing in artificial intelligence, and venture capitalists and retail investors know this. This is because we all want cheaper solutions and faster results, both of which can be easily provided by AI. However, those who have traditional jobs in the design industry needn’t worry either. This is because while new-age technologies will emerge and grow to offer a range of services, there will always be a demand for human graphic designers and logo designers.

    If you will take a closer look at some of the most popular AI logo makers that we have today, then you can see that they are smarter than ever and capable of creating unique designs on their own based on the requirements shared by the users. However, there will always be plenty of small and large businesses that will want to hire full-time graphic designers either locally or remotely (via freelancer websites and other platforms) because of the following:

    Old Habits Die Hard

    There is no dearth of people who like the “old school” way of things. How else would you explain people buying paperbacks instead of eBooks that are way cheaper, or physical copies of video games when they can be easily downloaded online? This analogy applies to AI in design as well. This is because it’s just easier for many entrepreneurs to just contact a graphic designer and let them know what they want instead of learning a new program and trying to create a logo when they would rather focus on running their business instead.

    “Human Touch” is Irreplaceable

    Human Touch - AI vs Human
    Human Touch – AI vs Human

    It’s just not easy for many people to trust robots and AI. It doesn’t help that there have been many instances already which do raise serious questions about the AI technology itself. One infamous one involves Facebook’s AI chatbots that started talking to each other and compelled the social media giant to shut down the whole operation as a safety measure.

    Unacceptance of robots aside, many people just prefer interacting with humans rather than machines even if they are intelligent. This is because they feel that only a real person can understand their design requirements and offer practical suggestions. After all, branding is meant for customers i.e. real humans and so many people think that only a real human can understand what others want to see or feel.

    Money is Not a Problem for Large Corporations

    One of the biggest USPs of AI branding tools is affordability, and many of these services can be today used for as little as $5 or even less. This is a fair point, and it’s actually quite helpful for small businesses that are cash-strapped but still want to build powerful brands. However, this kind of problem is non-existent for medium and large enterprises.

    Remember when Pepsi paid $1 million for its new logo? That’s just one example of many to show that the big brands don’t worry about money when it comes to branding. In other words, it won’t make sense to them to use a logo design software when they can easily hire some of the best logo designers across the globe.

    Bottom Line

    People are entitled to their opinions, but the truth is that despite the benefits of AI, the design industry has nothing to worry about. In fact, several experts have already dismissed the concerns about job losses due to robotics, automation, and AI. Most of them believe that AI won’t destroy jobs but rather create new jobs that make use of modern technologies. So, it’s possible that human graphic designers will get to make their jobs easier by using advanced tools and services, but they will still be needed by businesses in various sectors.

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